audience
audience research
In this part of my project I will be carrying out surveys in order to find out what my target audience would want from a grime magazine e.g. games. I will do this asking 20 people 20 questions through different forms of social media: BBM, Whatsapp and Viber. I've decided to use instant messaging services instead of social networking sites and online survey because I know that my target audience would find my audience research very boring and would be reluctant to help me with it so decided to as the questions in between a running conversation, this method is longer but I think it will help me get better and more accurate data. This Information is very important because it will help me to create a Grime magazine that most of my target audience will like instead of one that they wouldn't want to even look at.
1. Does the genre of grime get the attention it deserves?
2.Do you enjoy reading?
yes or no?
3.do you like the genre rap?
yes or no?
4.would your ideal grime magazine focus on mainstream or underground music?
mainstream or under ground?
5.do you follow any of these: link up.tv, sb.tv and/or grime
daily
yes or no?
6.which title do you prefer?
VAmp or the grime scene investigation?
7.would your ideal magazine have regular competitons?
8. would you want exclusive interviews with under ground artists?
9. would your ideal grime magazine have a website?
yes or no?
10. are you a fan of American grime?
yes or no?
11.would you want your grime magazine to have a dark or light colour
scheme
dark or light?
12. would you want your grime magazine to include interviews with mainstream artists?
yes or no?
13. Are you a grime artist?
yes or no?
14.would you expect your grime magazine to have a male or a female on the cover?
male or female?
15. would you like interviews with retired artists?
yes or no ?
16. Would your ideal gime magazine have quizes and games on the
back?
yes or no?
17. is your favourite artist a grime artist?
yes or no?
18. what is the most you are willing to spend on a grime
magazine?
£4, £2 or less?
19.are there any grime magazine around that you would purchase?
yes or no?
20. would you like your grime magazine to give away special prizes every now and again?
yes or no?
Evaluation of results
Q1.
every one that took part in my audience research answered no to "do you think this genre gets the attention it deserves?" this was a clear indication that this genre of music doesn't get the attention it deserves and that they all want more from this genre
Q2.
40% of the people asked said that they liked to read, this tells me that my articles should have most of the important and meaningful information at the beginning and then all the extra information towards the end as most of my readers don't enjoy reading
Q3.
75% of the people asked said that they liked the rap genre of music, this tells me that rap could be a possible sub genre for my magazine
Q4.
65% of the people asked said that they would want there grime magazine to focus on under ground grime rather than mainstream grime, this tells me that i should focus on under ground grime but still have a few articles featuring mainstream grime
Q5.
80% of the people asked said that they follow some form of grime website, this tells me that my target audience use the internet a lot and that it would be smart for my magazine to also have a website
Q6.
90% of the people asked said that they preferred the the name "Vamp" rather than the title "grime scene investigation"(G.S.I), this helped me to make the decision on the name of the magazine
Q7.
65% of people said they would want regular competition, so this is something that would feature quite often in my magazine
Q8 every one who did the survey said that they would want interviews with under ground artists, so i think that this is something that should feature a lot
Q9.
90% of the people asked said they would want their grime magazine to have a website, so I will make a website for my website
Q10.
80% of the people surveyed said that they do not like american grime, so it will not feature much in my magazine
Q11.
70% of the people asked said that they would want their magazine to have a dark colour scheme rather than a light colour, so
i think that i am going to go with a dark colour scheme for most of my magazine but maybe use a light colour scheme for the mainstream
articles
Q12.
80% of the people asked said they want interviews with mainstream artists, this tells me that my target are more interested in the
underground artists
Q13.
25% of the people asked said that they are grime artist, this tells me that i should add an advice section to my magazine
Q14.
everyone who did the survey said that they expected to see a male on the front cover of my magazine, this tells me that they are expecting my magazine to be male dominated
Q15.
70% of the people asked said that they would want interviews with retired artists, this tells me that this is something I could add but its not a top priority
Q16.
70% of my said that they would not want games and quizzes on the back of their magazine, this tells me that my target audience is quite
mature
Q17.
80% of the people surveyed claimed that there favourite artist was a grime artist, this tells me that my target audience is quite dedicated to this genre of music
Q18.
50% of the people asked said that the most they are willing to spend on a magazine is £2, so I think that this is the price that I will set the magazine on to start with
Q19.
90% of the people surveyed said that they wouldn't buy any grime magazine that are available now, this tells me that my target audience are desperate for a good grime magazine
Q20.
Everyone who did the survey answered yes to this question, this tells me that gifts are incentives for the readers to stay loyal customers
every one that took part in my audience research answered no to "do you think this genre gets the attention it deserves?" this was a clear indication that this genre of music doesn't get the attention it deserves and that they all want more from this genre
Q2.
40% of the people asked said that they liked to read, this tells me that my articles should have most of the important and meaningful information at the beginning and then all the extra information towards the end as most of my readers don't enjoy reading
Q3.
75% of the people asked said that they liked the rap genre of music, this tells me that rap could be a possible sub genre for my magazine
Q4.
65% of the people asked said that they would want there grime magazine to focus on under ground grime rather than mainstream grime, this tells me that i should focus on under ground grime but still have a few articles featuring mainstream grime
Q5.
80% of the people asked said that they follow some form of grime website, this tells me that my target audience use the internet a lot and that it would be smart for my magazine to also have a website
Q6.
90% of the people asked said that they preferred the the name "Vamp" rather than the title "grime scene investigation"(G.S.I), this helped me to make the decision on the name of the magazine
Q7.
65% of people said they would want regular competition, so this is something that would feature quite often in my magazine
Q8 every one who did the survey said that they would want interviews with under ground artists, so i think that this is something that should feature a lot
Q9.
90% of the people asked said they would want their grime magazine to have a website, so I will make a website for my website
Q10.
80% of the people surveyed said that they do not like american grime, so it will not feature much in my magazine
Q11.
70% of the people asked said that they would want their magazine to have a dark colour scheme rather than a light colour, so
i think that i am going to go with a dark colour scheme for most of my magazine but maybe use a light colour scheme for the mainstream
articles
Q12.
80% of the people asked said they want interviews with mainstream artists, this tells me that my target are more interested in the
underground artists
Q13.
25% of the people asked said that they are grime artist, this tells me that i should add an advice section to my magazine
Q14.
everyone who did the survey said that they expected to see a male on the front cover of my magazine, this tells me that they are expecting my magazine to be male dominated
Q15.
70% of the people asked said that they would want interviews with retired artists, this tells me that this is something I could add but its not a top priority
Q16.
70% of my said that they would not want games and quizzes on the back of their magazine, this tells me that my target audience is quite
mature
Q17.
80% of the people surveyed claimed that there favourite artist was a grime artist, this tells me that my target audience is quite dedicated to this genre of music
Q18.
50% of the people asked said that the most they are willing to spend on a magazine is £2, so I think that this is the price that I will set the magazine on to start with
Q19.
90% of the people surveyed said that they wouldn't buy any grime magazine that are available now, this tells me that my target audience are desperate for a good grime magazine
Q20.
Everyone who did the survey answered yes to this question, this tells me that gifts are incentives for the readers to stay loyal customers
Mood board
Audience profiling
Perfect Male
![Picture](/uploads/1/3/8/1/13816468/3783321.jpg)
I think that the male who would be ideal for my magazine would be:
black
from london
working/middle class
reasonably young (25 the oldest)
intrested in rap and R&B
quite active and out going
in some form of education or emlployed
black
from london
working/middle class
reasonably young (25 the oldest)
intrested in rap and R&B
quite active and out going
in some form of education or emlployed
Likes
dislikes
Perfect female
![Picture](/uploads/1/3/8/1/13816468/3623799.jpg)
I think that the female best suited for a grime magazine would be:
Black
From london
13-20
In some form of
education
Argumentative
really interested in r&b
working/middle class
active/out going
positive
Black
From london
13-20
In some form of
education
Argumentative
really interested in r&b
working/middle class
active/out going
positive
likes
dislikes
Publishing house
The publishing house Ipc Media are famous for magazines such as NME, Marie Claire Teen now and many more, this publishing house targets a wide range of people as they cover wide range of hobbies and interests e.g. golfers with golf monthly and teenagers with Teen now, this is a good thing because every different hobby or interest can bring a completely different audience which results in more money for the publishing house, so the publishing house would not want to be publishing two magazines that focus on the same hobbies or interests as that would not maximise revenue because customers would be choosing one or the other not both, which they would want, so i think that this publishing house would be the ideal publishing house for my magazine as it currently doesn't publish a grime magazine and they would want my grime magazine because it would bring them a completely different target audience and a lot more money